in online marketing or any kind of marketing business, products promotion...etc you must realize that fact, which says, human is a story, that means you can control human mind and make it appealing to you with telling him interesting story.
when you read hard facts about product's nutritional value and a long list of indecipherable and obscure ingredients you feel boring and trying to find anything else to do.
But when you read A compelling story about one company’s mission to bring the sweet tang of blueberries and the comforting warmth of a bowl of oatmeal to kitchen tables throughout the entire world ,you will feel the pleasure and excitement