online business tactics - How To Improve Your Sales Emphatically Through Storytelling

in online marketing or any kind of marketing business, products promotion...etc  you must realize that fact, which says, human is a story, that means you can control human mind and make it appealing to you with telling him interesting story.

when you read hard facts about product's nutritional value and a long list of indecipherable and obscure ingredients you feel boring and trying to find anything else to do.

But when you read A compelling story about one company’s mission to bring the sweet tang of blueberries and the comforting warmth of a bowl of oatmeal to kitchen tables throughout the entire world ,you will feel the pleasure and excitement

why? Because the story appeals to personal emotions and engages sensory triggers, and this is what we, as humans and consumers, desire most in the way that we gather information.

Storytelling is What Sets Your Brand Apart from the Competition

Don’t just take our word for it. Numerous studies have proven time and again that our brains are hardwired to prefer storytelling in marketing over raw data. This is because evolution has wired our brains for storytelling.

When reading straight data, only the language parts of the brain light up to decipher the meaning. When a story is read, on the other hand, the language parts of the brain are joined by any other part of the brain that would be activated if the reader were actually experiencing the story themselves.

In other words, it’s easier for us to recall stories than facts because our brains don’t make much of a distinction between an experience we’re reading about and an experience that’s actually happening to us.

So what does this mean for your marketing strategy?

Simply put, by effectively practicing the art of storytelling in marketing, you can better connect with your consumer audience and compel buyers to choose your brand. The more that your message resonates with people, the more likely they are to make a buying decision and pass your story on to others.

When we tell stories to others that have really helped us shape our thinking and way of life, we can have the same effect on them too. The brains of the person telling a story and listening to it can synchronize, says Uri Hasson from Princeton:

“When the woman spoke English, the volunteers understood her story, and their brains synchronized. When she had activity in her insula, an emotional brain region, the listeners did too. When her frontal cortex lit up, so did theirs. By simply telling a story, the woman could plant ideas, thoughts and emotions into the listeners’ brains.”

Anything you’ve experienced, you can get others to experience the same. Or at least, get their brain areas that you’ve activated that way, active too.

Before you can actually put your story together, you need to understand how to use this strategy to connect with consumers on an emotional level. Psychology Today highlights the consumer behaviors that enable storytelling to influence the decision to make a purchase and establish brand loyalty.

Take a look at these 4 points and what they mean for you.

First, the important thing to know is that as customers evaluate brands, they will primarily make use of their emotions over actual information (like product facts and features or specific brand attributes). This means that your marketing approach should put far more emphasis on personalized storytelling than on hard data.

Secondly, keep in mind that research has proven that a consumer’s emotional response to an ad is far more likely to influence their intent to purchase a product than does the ad’s content – by a factor of 3-to-1 for TV commercials and by a factor of 2-to-1 for printed ads. Therefore, your advertising efforts must be focused in on how your customers will feel about the message over what the message actually says.

Third, you should be familiar with research conducted by The Advertising Research Foundation. The Foundation has found conclusive evidence that the emotion of “likeability” is the most predictive measure of whether or not an advertisement will boost a brand’s sales. As a result, it’s imperative that you know exactly what your consumer’s desire and are looking for.

Finally, consider consumer loyalty. Think that selling a reliable product and offering fair prices is enough to keep your customer’s happy? Studies have proven that positive emotions toward a brand are a much stronger influence on brand loyalty than trust and judgments based on that brand’s attributes. Be constantly aware of your customer’s evolving needs.