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Outlook, Microsoft's popular desktop email software for professionals, has become one of the latest tools to help bring email marketing and social networking under a single umbrella. This was all made possible through integration with LinkedIn, the increasingly popular business-oriented social network. Thanks to an add-on by the name of Outlook Social Connector, the mail program can now provide both professional and social context to enhance the everyday email experience. When users receive a message from a member of the LinkedIn community, Outlook automatically displays an expandable pane housing details on the contacts most recent activity on the social network. The partnership offers tremendous potential to email marketers who want to reap the benefits of LinkedIn using Outlook.
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